As if Gillette’s “Toxic Masculinity” ad campaign wasn’t ridiculous enough, the company has managed to do it again.
Their new ad for Venus razors features a morbidly obese model at the beach – wearing a bikini. This massive young woman’s arms are raised as if to show us how proud of her body she is and how empowered she feels.
The caption says, “Go out there and slay the day.”
“Venus is committed to representing beautiful women of all shapes, sizes, and skin types because ALL types of beautiful skin deserve to be shown. We love Anna because she lives out loud and loves her skin no matter how the ‘rules’ say she should display it.”
Go out there and slay the day ?? ? Glitter + Lazers pic.twitter.com/cIc0R3JfpR
— Gillette Venus (@GilletteVenus) April 3, 2019
The reaction on social media was swift and fierce. Here are some of the responses:
“Slay the day? If she don’t get her weight under control it’s only a matter of time before the day slays her. It is incredibly irresponsible to promote such a unhealthy lifestyle.”
“Truly, that is a picture of New Amerika. Female, fat, entitled, and empowered to the max.”
“Gillette: The best a tran can get…”
“All those damn “rules” (heart disease, diabetes, high cholesterol, hypertension, osteoporosis, low life expectancy and quality) who are they to determine what’s right? I’m sure she self-identifies as slim.”
“Maybe she’s slender neutral.”
“99% sure the woman in the photo is on an anti-depressant and/or statins. I have several loved ones that are obese. I’m all for making ppl feel comfortable in their skin, but let’s not glamorize obesity, please. It is NOT healthy. Supportive is fine. Encouragement is cruel.”
“It’s ok to be fat but it’s not ok to leave natural hair growth on your skin so do remember to shave that off with Gillette Venus.”
The new campaign also features a transgender model named Jazz Jennings who tells @Refinery29, “I think when you’re coming into your own with your identity, shaving is a form of expression. When I was transitioning, shaving my legs was that first step. It was that feeling of stepping inside the gender and really feeling like a woman for the first time.”
“I think when you’re coming into your own with your identity, shaving is a form of expression,” @JazzJennings__ , the face of Gillette Venus' new campaign #MySkinMyWay, tells R29. “When I was transitioning, shaving my legs was that first step.” https://t.co/3XVVoydKaC
— Refinery29 (@Refinery29) March 21, 2019
It’s as if Gillette is daring us to criticize overweight people and transgenders.
Michael Jordan stays out of politics because “Republicans buy sneakers, too.” Just a little something for you to think about.
Note to Gillette: Obese is not beautiful and only 0.6% of American adults identify as transgender. If you continue bowing to the god of political correctness, you may find yourselves out of business.
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Author: Elizabeth Vaughn